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04 — UX/UI design / Web design

Amiiko

UX/UI design and web design for the online shop of a modular storage system.

IndustryProduct design & lifestyle
ServicesUX/UI design, web design, online shop concept, corporate identity
Project typeStudent project, Universität für Grafik und Kommunikation
Duration12 weeks
In collaboration withAlicia Okwuora, Mina Öztürk, Max Riha
Amiiko key visual with logo, claim and sock pattern
01

The challenge

Amiiko is a modular storage system made of magnetic sock packaging, developed as a group project at the Universität für Grafik und Kommunikation. An online shop was needed for sales, one that explains the product clearly.

  • A product that needs explaining
  • No existing online presence
02

Our solution

Concept and design of the online shop as a UX/UI prototype in Figma. The user flow conveys the product's modular principle and leads purposefully to the purchase decision. The web design follows the newly developed corporate identity.

  • UX/UI design of the online shop in Figma
  • Web design with clear product presentation
  • Corporate identity as the design foundation
  • Interdisciplinary collaboration within the team
Tools & technologies
Figma Photoshop InDesign Illustrator 3D software
Results

What has changed.

1 UX/UI prototype for the online shop
1 consistent web design
1 brand identity as the foundation
Insights

Behind the scenes.

Packaging design – presented in a video
Home screen of the Amiiko shop app with sock grid, prices and tab bar
Shop app (iOS) – home screen with sock grid, prices, favourites and tab bar
Amiiko online shop with product view, checkout and payment method
Purchase flow – product view, checkout and payment method (card, Apple Pay, PayPal)
Amiiko Apple Watch screens with opening screen and notifications
Apple Watch – opening screen, notifications and sale alert in the calendar (watchOS UI Kit by Jon Rundle)
Amiiko design system with grid and components
Design system – 8-column grid and components such as product card, icons, inputs, tab and navigation bar, and buttons
Next step

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