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01 — Branding / UI design / Illustration

Gadget Exchange (Design)

New corporate identity, UI design and illustration for a marketplace for virtual gaming items.

IndustryGaming & digital marketplaces
ServicesCorporate identity redesign, logo design, UI design, illustration, responsive design
Duration12 weeks
Gadget Exchange UI design in Figma with mobile and desktop screens
01

The challenge

Gadget Exchange enables fast and secure trading of Steam items.

  • Inconsistent brand presence
  • Low recognition in the market
02

Our solution

We redeveloped the corporate identity, including the logo, and gave it a distinctive character with custom illustrations. The UI design in Figma is built on reusable components and works consistently across all devices. The groundwork was an analysis of the existing platform and its user flow.

  • New logo and corporate identity, for both light and dark mode
  • UI design with a component library in Figma
  • Responsive design for desktop, tablet and mobile
  • Custom illustrations and a mascot
Tools & technologies
Figma Illustrator
Results

What has changed.

1 new brand identity
1 scalable design system
3 device classes, one consistent experience
Insights

Behind the scenes.

Style guide of the Gadget Exchange word-and-picture mark
Style guide – word-and-picture mark with clear space, negative and positive
The Gadget Exchange platform on desktop, laptop and smartphone
The design in use – the finished platform on desktop, laptop and smartphone
Next step

Ready to make a move?

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